PPG is providing the world’s first commercial retroreflective powder coating to Lyft for use on e-bikes in the company’s DIVVY bike-share program in an effort to increase cyclist visibility. The partnership represents the debut of retroreflective e-bikes in the United States. Designed to reflect maximum light back to its source, PPG ENVIROCRON LUM coating is a proprietary and patent-pending breakthrough technology. While liquid-based retroreflective coatings are commonly used to increase the visibility of pavement markings and street signs,PPG Envirocron LUM coating is the first-ever retroreflective powder coating.Lyft’s new fleet of e-bikes is coated with an Abel Gray finish, which is a tribute to the late Abel Lopez. A Lyft engineer, Lopez, was struck and killed by a vehicle while riding his bicycle in October 2020.The genesis of PPG’s Envirocron LUM coatings technology is rooted in nature, inspired by the reflective properties of deer’s eyes. Using a formulation with embedded glass beads, the single-layer coating refracts light and retroreflects it directly back to a vehicle’s driver to enhance visibility. The coating delivers a non-solvent solution with high transfer efficiency. It provides exceptional scratch and mar resistance for the e-bikes to withstand a high volume of riders and meet Lyft’s goal for a durable and sustainable solution.