VinFast Electrifies CES with VF Wild

VinFastImage Source: VinFast


VinFast, Vietnam's premier electric vehicle manufacturer, steals the spotlight at CES 2024 with the VF Wild, its inaugural electric pickup truck concept. Embodying innovation and sustainability, the VF Wild caters to the evolving consumer seeking both excitement and eco-friendliness. Designed in collaboration with Gomitiv, the concept showcases a "Fluid Dynamism" aesthetic, symbolizing a superhero's cape in motion. With a commitment to a green future, VinFast aims to redefine the electric pickup truck market, making high-quality, sustainable vehicles universally accessible.


VinFast Auto, Vietnam's trailblazing electric vehicle (EV) manufacturer, takes center stage at CES 2024, unfurling its ambitious foray into the electric pickup truck realm with the unveiling of the VF Wild. This groundbreaking concept signifies VinFast's commitment to expanding its product range and championing sustainable mobility through the creation of intelligent, safe, and exhilarating electric vehicles accessible to all.

The VF Wild concept emerges as a testament to VinFast's innovative prowess, delivering a pickup truck designed to meet the demands of a new generation of consumers. Balancing innovation, eco-friendliness, and unwavering performance, the VF Wild is poised to reshape perceptions of electric pickup trucks.

Measuring at an overall length of 209 inches (5324mm) and a width of 79 inches (1997mm), the VF Wild positions itself within the mid-size pickup category. Its intelligently configured mid-size footprint is complemented by a flexible bed size, setting a new standard in the segment. The power-folding mid-gate facilitates a class-leading bed length that automatically expands from 5 to 8 feet with folded rear seats, offering unparalleled versatility for work and leisure. The design further integrates a panoramic glass roof and digital side mirrors, optimizing aerodynamics for a seamless driving experience.

In a collaborative effort with Australian design studio Gomitiv, VinFast dedicated over 8,000 hours to craft the VF Wild's design. The result is a visually stunning "Fluid Dynamism" aesthetic, drawing inspiration from the graceful motion of a superhero's cape caught in the wind. This unique design language positions the VF Wild as a symbol of dynamic energy and forward-thinking innovation.

Crucially, the VF Wild's nomenclature holds significance. "Wild" represents more than an adventurous spirit; it embodies the "force of nature," aligning with VinFast's commitment to break boundaries and pave the way for a sustainable future.

Ms. Tran Mai Hoa, Deputy CEO of Sales and Marketing at VinFast Global, expresses pride in introducing the VF Wild concept. Beyond being a new addition to their product lineup, it symbolizes VinFast's aspiration to penetrate the rapidly evolving electric pickup truck market. This move reinforces their mission to make high-quality, sustainable electric vehicles accessible to a broader market.

The VF Wild envisions a future where electric mobility seamlessly integrates with diverse terrains, inviting customers to liberate themselves from urban routines and immerse in the splendor of nature. By marrying innovation, sustainability, and design, VinFast's VF Wild stands as a bold statement in the electric pickup truck landscape, capturing the essence of the force of nature it embodies.


VinFast's VF Wild, unveiled at CES 2024, is more than a concept; it's a declaration of intent to redefine the electric pickup truck market. With an eye-catching design, innovative features, and a commitment to sustainability, the VF Wild signifies VinFast's determination to make high-quality electric vehicles universally accessible. As it embraces the force of nature, this concept heralds a green future, encouraging consumers to break free from urban routines and immerse themselves in the untamed beauty of the world.

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