Simonds Farsons Cisk plc, the esteemed Maltese brewers, have achieved a remarkable connection with CANPACK Group during the early stages of producing the recent rebrand of their flagship beer, Cisk lager.
Facing a tight deadline to bring the product to market, Farsons sought a business partner with unrivaled expertise and printing capabilities that would enable the successful implementation of their new rebranding strategy.
bluemarlin, a renowned marketing agency based in the United Kingdom, undertook the task of creating a fresh and captivating look for Cisk, in line with their philosophy of designing experiences that resonate with the senses and emotions. This creative approach seamlessly aligned with CANPACK's own vision, where a can is never just a can, but a vessel to convey the story and essence of both the beverage and the brand.
Ms. Susan Weenink Camilleri, Head of Sales & Marketing at Farsons, explains, "In today's world, brands occupy a significant space in the lives of consumers. With this brand upgrade, the imagery of Cisk has been modernized to make a bolder and more impactful statement, ready to take on the challenges of the 21st century."
"CANPACK's technical capabilities and collaborative approach to design development proved invaluable in testing and refining this intricate design. Through close collaboration, we were able to swiftly produce and print the cans, ensuring a smooth launch into the market," Ms. Weenink Camilleri adds.
The new Cisk cans exude a warm and inviting aura with their golden hues, evoking the radiant sunshine of the Mediterranean. They feature an updated rendition of the iconic rearing stallion and the Maltese cross, meticulously crafted to showcase both continuity and a fresh vision for the future.
To bring these narrative elements to life, CANPACK has applied their cutting-edge MATT top coat effect, resulting in a contemporary and seamless blend. The newly designed cans are already making their appearance on supermarket shelves, in bars, and from street vendors across Malta and Gozo.
"We are delighted to have played a pivotal role in revitalizing the Cisk brand, contributing to its relaunch with a distinctive look and feel," adds Lucian Costiuc, Sales Manager at CANPACK. "Our range of innovative technologies has enabled Cisk to enhance its shelf appeal and captivate consumers."
