AM/NS India has appointed Creativeland Asia to conceptualize and roll out its first 360-degree brand campaign. Additionally, Dentsu iProspect has been mandated with the responsibility of the media planning, buying, and 360-degree dissemination of the campaign. AM/NS India’s Corporate Communications Head Mr Bibek Chattopadhyay said “Reimagineering India puts forth our ambitions for the market we serve. It is essential to the concept and reflects our brand philosophy, Smarter Steels, Brighter Futures.”The word, Reimagineering, is a fusion of reimagination and engineering - two key levers that will shape India's growth and development over the next several decades.With the 360-degree campaign, entailing multiple media formats, the company has unveiled a dynamic, thoughtful, and global architecture that elevates the brand presentation. To narrate the story of how AM/NS India is Reimagineering the world, the film highlights the brand promise of brighter futures, with smarter steels, for people from all walks of life. Creativeland Asia also wrote a lilting, folksy song that accompanies the film, to remind the audience about the aspirations they harbor in their hearts.