Brazil’s leading steel maker ArcelorMittal has begun building its presence in Metaverse to reinforce its position as a reference in innovation and development of pioneering solutions in the steel sector. The first project will be in partnership with Link School of Business, the first entrepreneurship college in Brazil. The action provides for the creation of a new business model in Metaverse, associated with the steel producer's operations, and will have an initial investment of BRL 1.2 million from the company. For the launch of the project, ArcelorMittal and Link promoted a live, on 15 June 2022, on YouTube by ArcelorMittal Aços Longos. The CEO of AAA Inovação, Juan Pablo, gave a lecture on the impacts of the Metaverse on people and companies.The new business development team will be made up of six people, two of whom are professionals from the company and four students from Link. This team will receive training in Brazil and the US, including mentoring and support from Link, ArcelorMittal and Açolab, the steel producer's open innovation laboratory. ArcelorMittal has been connected to the school of entrepreneurship since last year, in a partnership that ranges from training executives to jointly carrying out challenges and innovation projects.Link is a college regulated by the Education Ministry that offers a degree in Business Administration - with the great differential of focusing on training entrepreneurs. Our educational model values both the development of the individual and the learning of business tools for students to build their own companies throughout the 8 semesters of the course.