Azovstal Triumph: Effie's Grand Award

MetinvestImage Source: Metinvest


Metinvest's initiative "Azovstal. Symbol of Invincibility" secured Effie Awards Ukraine's top prize by uniting global support and raising over UAH 300 million for Ukraine's defense. The project, turning steel bracelets from Azovstal into symbols of resilience, honored the plant's significance during Mariupol's defense, amplifying Ukraine's courage worldwide.


In a resounding recognition of unity and resilience, the "Azovstal. Symbol of Invincibility" project, orchestrated by Gres Todorchuk for UNITED24 and Metinvest Group, clinched the prestigious Grand Prix at the Effie Awards Ukraine 2023. This initiative encapsulated the essence of Azovstal, transforming its steel into a potent symbol amid Ukraine's turbulent times.

The idea sprouted in 2022, inspired by Azovstal's valor during Mariupol's defense, resonating as a beacon of bravery for Ukrainians and globally. Harnessing the last pre-war steel batch from Azovstal Iron & Steel Works, unique bracelets became iconic emblems. Sold in 44 countries, these bracelets adorned world figures, raising over UAH 300 million. The proceeds fuel the creation of Ukraine's Army of Drones.

Metinvest's involvement, part of Rinat Akhmetov's Steel Front military initiative, attests to its commitment. The group has contributed over UAH 2 billion, aiding Ukraine's defense with essential equipment, from bulletproof vests to vehicles.

Yuriy Ryzhenkov, Metinvest Group's CEO, acknowledged the symbolic importance of Azovstal and the overwhelming support from both Ukraine and abroad. He praised the project's execution by UNITED24, Gres Todorchuk, and others while pledging continuous support for Ukraine's defense.

The collaboration between Metinvest Group, UNITED24, and Gres Todorchuk birthed the "Azovstal. Symbol of Invincibility" project. SOVA crafted the bracelet design, Nova Poshta facilitated delivery, and Rozetka managed sales.


Effie Awards Ukraine's recognition of "Azovstal. Symbol of Invincibility" underscores the global resonance of Azovstal's courage. This project, converting Azovstal's steel into iconic bracelets, stands as a testament to Ukraine's unwavering spirit. It highlights the power of unity in rallying support for Ukraine's defense, marking a pivotal chapter in its history. The partnership between Metinvest Group, UNITED24, and Gres Todorchuk exemplifies a collective effort that embodies the ethos of resilience and solidarity in the face of adversity.

SteelGuru Business News