SynopsisBaosteel Resources, through innovative customer service models and direct supply approaches, achieved remarkable growth in orders and internal processing and delivery for Sichuan Changhong in the face of intensified competition in China's home appliance steel market. Recognized as the "Outstanding Supplier of the Year" by Sichuan Changhong at the 2023 Supplier Conference, this accomplishment underscores Baosteel's dedication to customer-centric solutions and technical marketing in the western region.ArticleIn recent years, Baosteel Resources' production and sales research teams have been tirelessly expanding their presence among core home appliance customers in western China. They have simultaneously pioneered innovative service models for major clients and promoted direct supply approaches, yielding substantial results. Despite challenging conditions, including heightened competition in China's home appliance steel market, Baosteel Resources achieved over a twofold increase in order volume and internal processing and delivery for Sichuan Changhong during the first seven months of this year. Their outstanding performance earned them the coveted title of "Outstanding Supplier of the Year" at the 2023 Supplier Conference hosted by Sichuan Changhong.Sichuan Changhong, a giant in the home appliance production sector, is a core customer of Baosteel Resources in the western region. Headquartered in Mianyang, Sichuan, with additional facilities in Zhongshan and Hefei, it stands as one of the largest home appliance manufacturers. To cater to Sichuan Changhong's specific needs, the Marketing Center (Baosteel International) Western Company adheres to the core principle of "understanding customer needs and solving real problems." They established a Home Appliance Party Member Task Force and implemented the "2+X" service model tailored for Sichuan Changhong. This model revolves around two core elements: technical marketing and delivery service. It also incorporates processing and delivery, end-to-end information control, and financial support, ultimately leading to an overall increase in market share.In terms of technical marketing, Baosteel Resources' production and sales research teams introduced modular management and component development for Sichuan Changhong. In areas like air conditioning, television, and refrigerators, they offered diverse product and technology expansion solutions. Notably, in the air conditioning sector, they advanced an integrated solution for air conditioning outdoor units. By focusing on high-strength thinning and the use of medium-aluminum zinc aluminum-magnesium coatings, they enhanced the durability and structural lightweighting of these units, achieving a cost-effective solution.To guarantee timely delivery services, Baosteel Resources' production and sales research teams strategically ensured the availability of resources from multiple bases for Sichuan Changhong's urgently needed orders. They complemented this with "door-to-door" logistics services to address the transportation challenge of the "last mile" for Sichuan Changhong. For a small portion of urgent orders from Sichuan Changhong, they collaborated closely with various manufacturing bases to collectively ensure the fulfillment of urgent plans. Regarding processing and delivery, they leveraged the strengths of Baosteel's systematic processing center team to expand processing and delivery services for Sichuan Changhong. In 2022, they achieved a breakthrough in processing orders for Changhong's Mianyang base, with both processing quality and speed receiving Changhong's recognition. Currently, the integrated processing and delivery model for Zhongshan Base to Nansha is steadily advancing.In the realm of information services, thanks to Baosteel Resources' robust information management system, the Western Company integrated production, logistics, processing, and other information into a comprehensive list. This allowed them to implement a "kanban" management approach for Baosteel's orders. Through real-time information coordination with Sichuan Changhong, they improved efficiency in Sichuan Changhong's parts procurement cycle, delivery cycle, inventory management, and payment progress significantly.ConclusionLooking ahead, Baosteel Resources remains committed to providing top-notch service support to its customers. They will continue to optimize and refine their service system, ensuring that customers receive fast, efficient, and satisfactory service.