Bekaert, driving sustainable tire reinforcement, delivers its initial consignment of third-party certified recycled steel tire reinforcement to Bridgestone, marking a pivotal step in promoting circular economy practices, cutting CO2 footprint by 50%.
Bekaert, committed to fostering sustainability, has been at the forefront of revolutionizing tire reinforcement by incorporating high recycled steel content, significantly reducing environmental impact. This progressive move slashes our product's CO2 footprint by roughly 50%, contributing to a greener tomorrow.
In a significant stride forward on the sustainability path, Bekaert proudly announces the acquisition of its inaugural third-party certifications for tire reinforcement embedded with high recycled steel content. This strategic milestone caters to the escalating demands of customers and markets while tackling a critical challenge in the industry.
Heiko Isselee, Innovation Platform Manager for Recycled Steel, emphasizes the significance of third-party certification in ensuring the authenticity of claims regarding circular material use in the tire sector. This certification ensures compliance with recognized industry standards, providing customers with unwavering confidence in the recycled content integrated into Bekaert's products, thereby bolstering the recycled content in their tires.
Bekaert adheres rigorously to the stringent definitions and traceability measures for third-party certified recycled content. The tire reinforcement encompasses a minimum recycled content of 50% for tire cord and an impressive 70% for bead wire. This stringent process, employed at the wire rod supplier's factory and Bekaert's steel cord plant, meticulously traces and segregates recycled material throughout production, storage, and transport, guaranteeing the specified recycled steel content in the steel cord and bead wire provided to customers.
The initial consignments of third-party certified recycled steel have been successfully dispatched to esteemed client Bridgestone Corporation. This landmark pilot program not only sets a precedent for an industry standard in tire reinforcement but also opens avenues to offer certified, high-recycled-content tire reinforcement to global clientele.
Bekaert's delivery of third-party certified recycled steel tire reinforcement to Bridgestone signifies a significant leap in fostering sustainability within the tire industry. This milestone not only pioneers eco-conscious practices but also sets a benchmark for certified recycled content, promising a greener future for tire manufacturing.