FMC’s Steel Revolution: A Near-Zero Odyssey

FMCImage Source: Oreaco


In a groundbreaking initiative, the First Movers Coalition, with support from Greenhouse, BCG, ResponsibleSteel, and RMI, spearheads the Near-Zero Steel 2030 Challenge. With a remarkable 67 submissions, including seven for near-zero steel supply and 45 for enabling technologies, the challenge also sees 15 demand submissions, representing 2.3 million metric tons of near-zero steel potential. Corporations like Bharat Forge, General Motors, and Vattenfall contribute to this drive, signaling a shift towards sustainable practices in heavy industry.


The steel industry, a cornerstone of modern infrastructure, is at the crossroads of transformation. The First Movers Coalition (FMC), in collaboration with Greenhouse, BCG, ResponsibleSteel, and RMI (Rocky Mountain Institute), takes the lead in the Near-Zero Steel 2030 Challenge. This visionary initiative aims to identify and foster both the supply and demand for near-zero emissions steel, coupled with potential enabling technologies that could revolutionize the sector.

As of January 10, 2024, the challenge has received an impressive total of 67 submissions. Seven submissions highlight the potential supply of near-zero steel, while 45 submissions focus on innovative technologies that could serve as catalysts for sustainable steel production. The enthusiastic response underscores a collective commitment to steering the steel industry towards a greener future.

What sets this challenge apart is not only its focus on supply but also the recognition of demand. Fifteen demand submissions have been received, representing a substantial aggregated volume of 2.3 million metric tons for potential near-zero steel purchases. Notable contributors to this demand include FMC members like Bharat Forge, General Motors, Invenergy, Johnson Controls, Marcegaglia, Ørsted, ReNew, Vattenfall, and the Volvo Group. This marks a pivotal moment where industry giants align their purchasing power with environmental responsibility.

The collaborative effort is not confined to the challenge alone; it resonates with RMI's Sustainable Steel Buyers Platform. This platform is set to issue a Request for Proposal, aiming to secure low-emission steel offtake agreements specifically in North America. By consolidating the commitment of influential buyers, the Sustainable Steel Buyers Platform seeks to expedite the realization of near-zero emissions steel plants and drive profound decarbonization within the sector.

Jon Creyts, Chief Executive Officer of RMI, emphasizes the potential impact of leading corporations in initiating change within heavy industry. The Near-Zero Steel Challenge, aligned with the Sustainable Steel Buyers Platform, serves as a beacon for turning commitments into tangible offtake agreements. This coordinated effort holds the promise of accelerating investment in groundbreaking, near-zero emissions steel facilities and catalyzing a comprehensive shift towards deep decarbonization in the steel sector.


The Near-Zero Steel 2030 Challenge, orchestrated by the First Movers Coalition and its collaborators, signals a paradigm shift in the steel industry. With robust submissions for both near-zero steel supply and enabling technologies, coupled with substantial demand from influential corporations, the challenge sets the stage for a transformative journey. The alignment of the challenge with RMI's Sustainable Steel Buyers Platform amplifies the impact, promising a future where sustainability and steel production seamlessly coexist. This collaborative endeavor exemplifies the industry's commitment to forging a path toward near-zero emissions and sustainable steel practices by the year 2030.

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