Ford Awarded for Advanced High Strength Steel Innovation
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Ford Awarded for Advanced High Strength Steel Innovation

The American Iron and Steel Institute has awarded the “Automotive Excellence Award” to Ford Motor Company for their advanced high-strength steel

The American Iron and Steel Institute has awarded the “Automotive Excellence Award” to Ford Motor Company for their advanced high-strength steel innovations in the 2020 Ford Escape and Kuga. The award was presented by AISI’s automotive program vice president Mr John Catterall at the 19th annual Great Designs in Steel virtual symposium in Southfield in Michigan. Mr Michael Kozak, global body structure manager at Ford, received the award for his GDIS 2019 presentation, titled, “The All New 2020 Ford Escape and Kuga.”

Ford leveraged an efficient, scalable platform to deliver a global nameplate optimized for each market’s needs. The application of High Strength and Ultra High Strength steels allowed for optimal strength-to-weight that delivers National Highway Traffic Safety Administration (NHTSA) 5-Star Safety Ratings with an exciting driving dynamic. Optimized engineering sections and joints maximized occupant space for improved accommodation and usage, ensuring people and their gear are comfortable. Regional tailoring of critical structural members avoided any scar mass or cost not necessary for unique market requirements. Overall, the 2020 Escape/Kuga is a lighter vehicle performing to a higher customer standard, while maintaining small SUV affordability.

The AISI Automotive Excellence Award is presented each year at GDIS. Individuals or teams from automakers, suppliers or the academic community who embrace innovation and make significant contributions to the advancement of steel in the automotive market are awarded for their innovation. Award winners are chosen from presenters at the previous year’s GDIS seminar. Candidates are rated in several categories, including: challenges and benefits associated with cost, mass reduction and performance; overall contribution to the advancement of steel; and implementation in production.

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