Brazilian steel company Gerdau has launched a Sales Accelerator Program that seeks startups to submit their innovations for Internet of Things solutions. The company, one of the leading suppliers of steel globally and a user of RFID technology, is accepting applications till July 30 and will announce the winners in September. The program is aimed at smart and sustainable technology startups in the United States and Canada that can provide solutions for industrial market challenges. The company is accepting applications from startups with hardware and software solutions involving IoT, RFID and other technologies.Gerdau will accept six US and Canadian startups. The applicants selected will take part in a two-step program, beginning with a sales focus and then execution. Phase one's sales portion will include coaching, mentorship, a sales workshop, introductions to Gerdau's clients, a customer summit and investment evaluations. Phase two, execution, will provide continued mentorship, case study support, international expansion evaluation and global networking. The best-performing startups may earn investment and opportunities to create joint ventures with Gerdau and its partners.Gerdau has a history of adopting technology to solve challenges and has won RFID Journal Awards for best logistics and supply chain implementation in 2017 and 2019.