World’s leading tire maker Goodyear has unveiled a demonstration tire, which has passed all applicable regulatory testing as well as Goodyear's internal testing comprised of 90% sustainable materials. This demonstration tire uses bead wire and steel cord from steel with high-recycled content, which is produced using the electric arc furnace process. This 90% sustainable-material demonstration tire includes 17 featured ingredients across 12 different components, including: 1 Carbon black, which is included in tires for compound reinforcement and to help increase their life, has traditionally been made by burning various types of petroleum products. 2. The use of bio-based soybean oil in this demonstration tire helps keep the tire's rubber compound pliable in changing temperatures. 3. Silica is an ingredient often used in tires to help improve grip and reduce fuel consumption. This demonstration tire includes high-quality silica produced from rice husk waste residue RHA silica, a byproduct of rice processing that is often discarded and put into landfills. 4. Polyester is recycled from post-consumer bottles by reverting the polyester into base chemicals and reforming them into technical grade polyester used in tire cords. 5. Resins are used to help improve and enhance tire traction performance. In this demonstration tire, traditional petroleum-based resins are replaced with bio-renewable pine tree resins. 6. ISCC certified mass balance polymers from bio- and bio-circular feedstock are also included in this tire. This demonstration tire has also tested to have lower rolling resistance when compared to the reference tire, made with traditional materials. Lower rolling resistance means this demonstration tire has the potential to offer better fuel savings and carbon footprint reduction.