AFAQs reported that leading brand consulting firm Interbrand has secured a brand strategy mandate to support ArcelorMittal Nippon Steel India. AM/NS India’s head of Corporate Communications Mr Bibek Chattopadhyay said “We’re delighted to collaborate with Interbrand to help prepare our brand for our next phase of growth. In Interbrand, we have seen one of the most innovative and leading experts in brand development, and it will help us build a brand akin to our business ambitions.”Interbrand India Managing Director Mr Ashish Mishra added “Understanding the strategic framework that a brand does not just speak to its customers through attractive messaging but needs to make more dynamic and iconic moves by comprehending and building on the drivers of demand of various other stakeholders is an evolved way of creating brands, and AM/NS India has been able to see value in that approach with us.”As leading steel major, AM/NS India has set high business ambitions to expand its footprint across India as part of its long-term growth plan even as it offers a wide range of steels, conforming to international quality standards.
AFAQs reported that leading brand consulting firm Interbrand has secured a brand strategy mandate to support ArcelorMittal Nippon Steel India. AM/NS India’s head of Corporate Communications Mr Bibek Chattopadhyay said “We’re delighted to collaborate with Interbrand to help prepare our brand for our next phase of growth. In Interbrand, we have seen one of the most innovative and leading experts in brand development, and it will help us build a brand akin to our business ambitions.”Interbrand India Managing Director Mr Ashish Mishra added “Understanding the strategic framework that a brand does not just speak to its customers through attractive messaging but needs to make more dynamic and iconic moves by comprehending and building on the drivers of demand of various other stakeholders is an evolved way of creating brands, and AM/NS India has been able to see value in that approach with us.”As leading steel major, AM/NS India has set high business ambitions to expand its footprint across India as part of its long-term growth plan even as it offers a wide range of steels, conforming to international quality standards.
