Business Line reported that JSW Group plans to invest INR 4,000 crore over the next five years in its e-commerce platform JSW One to create a business model like Amazon for the building material industry and tap the growing demand from micro, small and medium enterprises. JSW One’s Director Mr Parth Jindal told BusinessLine that the technology platform has attracted transaction of over 1,000 customers and is growing at 20% month-on-month. He said “We are targeting to achieve a GMV of USD 20 billion by FY32. Of this, 65% will be from the Group’s products and 35% from non JSW. In value, the 65% GMV will add up to USD 13 billion and account for 20% of JSW turnover in steel, cement and paint,” he said.JSW One Platforms, started 14 months ago, has already crossed registering Gross Merchandises Value of INR 1,000 crore and is expected to become INR 3,000 crore GMV company by the end of this fiscal and USD 1 billion by 2023-24. The platform sells steel, cement and paints produced by the Group companies and on-boarded products of other companies to provide a one-stop solution in the building material space.Currently, steel contributes 60% of the GMV given its high value and market presence. About 15% of the GMV will come from non-JSW brands business by FY24 and increase to 20% by FY27.