(https://www.jswsteelformsme.in/). JSW Steel’s Director Commercial, Marketing & Corporate Strategy Mr Jayant Acharya said “For MSME website helps small businesses with preferential pricing for its steel products, as well as a dedicated sales team for such purchases. MSMEs are usually smaller companies that produce various products for domestic and international markets, and facilitating them with timely and affordable deliveries will enable them to compete much better. With this aim, JSW Steel has launched the website JSW For MSME. We are encouraging MSMEs to register so that we understand their requirements better. JSW Steel extends help to MSMEs with preferential pricing for its steel products and a dedicated sales team for MSMEs.”
Mr Acharya said “They are smaller companies, and their lot sizes are small. Thus, if an MSME requires a couple of tonnes of a product, it is really difficult for them to access through imports or other markets on a regular basis. For imports, MSMEs need to have a three-month window and nobody is going to book 100 tonnes or 200-tonne orders for them. So, for them to predict international market developments becomes very difficult. Because of this mismatch, their ability to respond to the international market in time and participate in growth is limited.”
Mr Acharya added "I believe there are more than 60 million MSMEs in the country. Suppose even one million buys 100 tonne of steel per year that means 100 million tonnes. We would encourage more and more MSMEs to come and register on the site and JSW Steel will supply directly or through our distributor channels."