Russian steel maker EVRAZ has announced appointment of Mr Sergey Sintsov to the position of Vice-President Sales & Logistics. In his new capacity, Sergey will lead the Company’s sales direction, focusing on the strategic development of trading operations, currently pursued via EVRAZ Market, EVRAZ Trading Company, East Metals AG, EVRAZ STEEL BUILDING, and EVRAZ STEEL BOX. Business digitalisation, developing customer relations and expanding the product range, implementing new business models will be high on his agenda.Mr Sergey has the required experience and expertise. He joined EVRAZ Market (previously, OAO EVRAZ Metall Inprom and OAO Inprom) in 2004 as Head of the Nizhniy Novgorod Branch and served in a number of positions, prior to becoming the General Director of the company in 2013. Under Sergey’s stewardship, EVRAZ Market became one of the leading metal trading companies in Russia, successfully transforming its business model in 2021 to focus on the omni-channel sales approach.M Sergey graduated from Nizhniy Novgorod State Technical University in 2004 with a degree in Engineering and earned another degree, in Economics, from Nizhniy Novgorod State Lobachevskiy University in 2010. Sergey is the winner of EVRAZ’s highest corporate award, EVRAZ Stele, in the Customers and Partners nomination.