US’s Metals Service Center Institute announced a new continent-wide grassroots social media campaign to encourage residents of the United States and Canada to make their voices heard in favor of increased public and private investment in infrastructure. Metals Service Center Institute chair Mr Edward J Lehner said “For decades now we have treated infrastructure investment as some kind casual choice that could be deferred indefinitely and addressed through superficial platitudes. Whether it is the unmistakable lessons of the global pandemic in how we respond to life and death, or a colossal landslide wiping out a large stretch of Highway 1 in Big Sur, or our climate, drinking water, energy, communications, mobility or commerce, the lack of infrastructure investment is a primary cause of many of society’s current problems. The good news is, if we finally have the will to act, we can fix what we’ve neglected for far too long. It is imperative we wait no longer to get started and ‘BUILD NOW.’ Please mark these words: after a period of sustained investment in infrastructure, we will begin to see meaningful improvements in public health, income inequality, shared prosperity, and overall quality of life for our families, our communities, and our businesses.”
The campaign can be found at www.build-now.org and by using #LetsBuildNow on social media platforms. The website encourages individuals to join MSCI’s movement and to help the organization build momentum, build awareness and build support for infrastructure investment. It also allows users to share their stories by posting photos on social media using #letsbuildnow.