SynopsisOutokumpu, a leader in sustainable stainless steel, and Fissler, a premium cookware manufacturer, have joined forces to produce eco-friendly cookware with a 92% reduced carbon footprint. Outokumpu's Circle Green stainless steel will be used for this purpose, aligning with both companies' commitment to sustainability and durability. Fissler's focus on creating long-lasting products aligns perfectly with stainless steel's recyclability and environmental benefits, making this collaboration a significant step towards emission reduction in the appliance industry.ArticleIn a remarkable partnership aimed at reducing emissions and promoting sustainability, Outokumpu, a global leader in sustainable stainless steel, and Fissler, a renowned German family-owned premium cookware company, have embarked on a journey to create premium cookware with a significantly lower carbon footprint. This innovative collaboration is centered around Outokumpu's groundbreaking stainless steel innovation, Circle Green®, which boasts a remarkable 92% reduction in carbon footprint compared to industry standards.Fissler, a well-established producer of premium cookware, has a strong commitment to creating products that endure the test of time. In today's world, consumers increasingly demand sustainability in the products they purchase. For Fissler, a key aspect of sustainability is the longevity of their cookware. They aspire to craft cookware that can last not just for years but sometimes even generations. Stainless steel, being 100% recyclable, perfectly aligns with this vision.Sven Ullrich, Chief Marketing Officer at Fissler, highlights the brand's dedication to sustainability, saying, "We responsibly design and craft products that are made to last. Accordingly, sustainability is part of everything we do from long-lasting products to recyclability, and how we responsibly source and use the products, save energy, and retain nutrients and vitamins while cooking for healthier cooking."One of the remarkable aspects of Fissler's approach to sustainability is their extensive use of circular and recycled materials, which they steadily increase over time. With the introduction of Circle Green from Outokumpu, they can further reduce the carbon footprint without compromising quality and durability.Outokumpu Circle Green will make its debut in the production of an anniversary cookware edition within one of Fissler's iconic product lines. This marks a significant step toward the integration of sustainable materials into premium cookware.Niklas Wass, Executive Vice President, Stainless Europe, Outokumpu, expresses pride in the partnership with Fissler, stating, "The beauty of Circle Green is that the material is the same as conventional stainless steel, with all the same characteristics. In addition, it has the lowest possible carbon footprint in the industry because of the way we produce it. We are proud to work with partners like Fissler who set an example towards a low-emission future."Outokumpu's Circle Green production stands as a global pioneer, as no other stainless steel manufacturer has achieved such low emission levels throughout the entire production chain, taking into account climate emissions from raw material extraction to finished product.The Circle Green product line aligns with Outokumpu's ambitious targets for reducing its carbon footprint, with current emissions 70% lower than the industry average for its regular products and up to 92% lower with Circle Green. Outokumpu is committed to the Science Based Targets initiative to limit global warming, with approved goals to significantly reduce emissions across its value chain by 2030.ConclusionThe partnership between Outokumpu and Fissler represents a significant stride towards a more sustainable future for premium cookware. By utilizing Outokumpu's Circle Green stainless steel, Fissler aims to produce cookware with a remarkably lower carbon footprint. This endeavor aligns with the shared commitment of both companies to create long-lasting, eco-friendly products. As Outokumpu continues to lead in decarbonizing the steel industry, this collaboration sets an example for the appliance sector and emphasizes the potential for reducing emissions while maintaining product quality and durability.