SynopsisSouth Korean steel giant POSCO is contemplating the establishment of an integrated steel mill in India to meet the surging demand for automotive steel products in the country. This move follows increasing orders from carmakers operating under India's "Make in India" initiative, including Maruti Suzuki. The company's Indian operations have reported substantial profits, with expectations of further growth as more automakers, such as Tesla, enter the Indian market. Building an integrated steel plant in India would enable POSCO to offer competitive prices to local customers.ArticlePOSCO, the South Korean steel giant, is exploring the possibility of opening an integrated steel mill in India, marking its second attempt in nearly two decades to cater to the rising demand for automotive steel products in the world's fifth-largest economy.To meet the growing demand for automotive steel, POSCO is considering building an integrated steel plant in India. This move comes 18 years after its previous attempt to build such a facility in 2005 faced strong opposition from residents near the proposed site.Under the Make in India initiative, POSCO is expected to receive greater support from the Indian government, potentially making the integrated steel plant a viable venture. With a local steel plant, POSCO could offer steel to Indian customers at competitive prices, stabilizing commodity prices.Currently, POSCO operates one rolling plant in India, POSCO Maharashtra Steel, with a production capacity of 1.8 million tons per year. The rolled steel sheets from this plant are processed into customized steel products near local car plants of various global automakers in India.Under India's "Make in India" initiative, car manufacturers are scaling up production in the country, leading to a surge in orders for steel plates. Maruti Suzuki, India's leading car seller, has joined other global automakers in using POSCO's steel for car production.POSCO's client list in India includes Hyundai Motor, Kia Corp., Tata Motors, Mahindra and Mahindra, Honda Motor, Škoda Auto, Volkswagen Group, and Nissan Motor.The company's Indian operations have witnessed a significant increase in earnings in recent years, with POSCO Maharashtra Steel reporting $27 million in operating profit in the second quarter of this year and $12 million in the first quarter. Total operating income for the first half of this year has already exceeded the previous year's total of $39 million.As more automakers, including Tesla, prepare to enter the Indian market, industry observers predict further growth in POSCO's Indian operation earnings. Hyundai Motor and other companies already present in India are ramping up their car production as part of the Make in India initiative, which aims to establish India as a global manufacturing hub.ConclusionPOSCO's consideration of an integrated steel mill in India reflects its strategic response to surging demand in the automotive steel market and aligns with India's "Make in India" initiative. This move has the potential to strengthen POSCO's presence in India and offer competitive steel prices to local customers, contributing to the company's continued growth in the region.