Synopsis: Primobius, the lithium-ion battery recycling joint venture, welcomes Dr. Michel Siemon as its first CEO as the company transitions from research and development to commercial plant supply. Siemon, who has been with Primobius since its inception, will steer the strategic growth of the company while joint operations will continue to be headed by Managing Directors Merrill Gray and Horst Krenn. With milestones like operational commercial recycling processes and high-profile projects, Primobius is poised for a promising trajectory under Siemon's leadership.Article: In a pivotal move marking its transformation from a research and development-focused entity to a commercial plant supplier, Primobius has embarked on a strategic expansion of its leadership and senior management teams. Dr. Michel Siemon, a stalwart of the organization, has been named as the Chief Executive Officer of Primobius, a dynamic lithium-ion battery recycling joint venture initiated by SMS group and Neometals Ltd.Dr. Michel Siemon, now at the helm of Primobius, reflects on the journey so far: "Primobius has achieved remarkable milestones since its inception. Our demonstration plant in Hilchenbach has consistently elevated recycling processes and recovery rates. The shredding 'Spoke' component of the recycling plant has seamlessly transitioned to commercial operations. Notably, we've forged groundbreaking partnerships with Mercedes Benz and Stelco, cementing our presence in key markets. Our forward trajectory is well-charted, and my focus lies on steering the company's strategic evolution. I eagerly anticipate driving continued success alongside the entire team."Siemon's association with Primobius dates back to its inception, showcasing his steadfast commitment. He played a pivotal role in establishing the joint venture in 2020 and contributed significantly to its strategic positioning. Concurrently, he holds the position of Head of Corporate Development at SMS group, with over a decade of strategic business development acumen across diverse industries, including automotive, industrial goods, and metals.Chris Reed, Chair of the Supervisory Board of Primobius, affirms the significance of this transition: "The timing is apt for an expansion of the leadership team. Michel has been integral since the joint venture's nascent stage. His formal inclusion in the management team is a pivotal milestone. He boasts comprehensive knowledge of processes and has played a defining role in Primobius's trajectory. Alongside Merrill Gray and Horst Krenn, who will continue their roles as Managing Directors, he will be instrumental in propelling us toward ambitious goals."Conclusion: Dr. Michel Siemon's elevation to the role of CEO signifies Primobius's strategic shift towards commercialization. His years of dedication, along with the accomplished leadership of Merrill Gray and Horst Krenn, reaffirm the company's commitment to realizing ambitious objectives. The progression from research to commercial operations, coupled with impactful collaborations, positions Primobius at the forefront of sustainable battery recycling. Under Siemon's guidance, Primobius is poised to continue its journey of innovation and contribute significantly to the realm of lithium-ion battery recycling.