The Hindu reported that Steel Authority of India Limited has undertaken a brand awareness campaign for its newly launched SAIL SeQR TMT bars through the Media Post arm of the Department of Posts. This would help SAIL maintain its thrust on meeting the needs of people in remote corners. The per capita consumption of steel is only 19 kg in rural parts against India average of 74 kg. SAIL has taken up the campaign in the State to create awareness about its rural presence through the department, which has a wide network of post offices.SAIL has also launched a portal www.sailsteelonline.com for online sales of its launched SAIL SeQR TMT. The three pronged media campaign highlightsPureSeQRMinimum levels of sulphur and phosphorousUniform properties of strength, ductility, bendability throughoutRetains properties in normal and extreme weather conditionsInternally strongCorrosion and fire resistantExcellent bonding with cementDuctilcSeQREnsures higher securityGreater endurance during natural calamitiesSurpasses minimum specified level of BISBendSeQRResistant to breakage even when bent and re-bentConvenient to transport in small vehiclesEasier for on-site usageSaves labour hoursIndia Post offers a unique advertisement concept to help the Indian corporate and the Government organizations reach potential customers through Media Post. Media Post offers a range of advertising mediums such as Postal Stationery, Postal Premises etc.