SynopsisSchnitzer Steel Industries, now known as Radius Recycling, has unveiled its rebranding initiative to better align with its role as a leading metal recycler and its commitment to the circular economy. The company, which plays a pivotal role in diverting materials from landfills and supplying recycled metals for low-carbon technologies like electric vehicles and renewable energy, is stepping into a new era. The rebrand reflects its vision for a sustainable future and emphasizes the central role of recycled metals.ArticleIn a transformative move, Schnitzer Steel Industries, Inc. has rebranded itself as Radius Recycling, marking a significant shift in its identity to align with its evolving vision and purpose. The change reflects the company's pivotal role in the global economy and its commitment to advancing the circular economy.For over a century, Radius Recycling has developed extensive networks for collecting, processing, and supplying recycled metals worldwide. As the global economy increasingly embraces low-carbon technologies, the demand for these metals has surged. Electric vehicles and renewable energy systems, integral to a sustainable future, rely heavily on these essential metals.The new identity as Radius Recycling positions the company more accurately as one of the largest metal recyclers and underscores its dedication to enhancing the recovery, reuse, and recycling of vital metals crucial for global carbon reduction efforts.Chairman and CEO Tamara Lundgren emphasized the company's growth, which now extends its reach to over 100 communities across North America. While metals recycling and steel manufacturing have been the company's foundation for decades, its impact and operations have expanded significantly.Radius Recycling's integrated operating model diverts millions of tons of materials from landfills annually, delivering recycled metals to customers worldwide while producing some of the lowest carbon emissions finished steel products. The company's 3PR™ Third Party Recycling services bolster recycling rates and support the sustainability initiatives of numerous domestic retailers and manufacturers.Lundgren expressed the new identity's alignment with their vision for a sustainable future, where recycled metals play a central role in advancing the circular economy.Eric Potashner, Chief Public Affairs and Communications Officer, highlighted that while the name is changing, the company's Core Values of Safety, Sustainability, and Integrity remain steadfast and will guide their journey for the next century.Radius Recycling has received significant recognition, including being listed in TIME's 100 Most Influential Companies of 2023, recognized as the Most Sustainable Company in the World by Corporate Knights in 2023, and honored as one of the World's Most Ethical Companies® by Ethisphere for nine consecutive years.Starting in September 2023, the company changed its NASDAQ ticker symbol to RDUS, symbolizing this transformative phase.ConclusionThe rebranding of Schnitzer Steel Industries into Radius Recycling signifies a profound shift in identity that aligns with its expanding role in recycling essential metals for a sustainable future. The new name underscores the company's commitment to the circular economy and emphasizes the central role of recycled metals in global carbon reduction efforts. Radius Recycling is poised to continue its journey as a leader in recycling and sustainable practices.
SynopsisSchnitzer Steel Industries, now known as Radius Recycling, has unveiled its rebranding initiative to better align with its role as a leading metal recycler and its commitment to the circular economy. The company, which plays a pivotal role in diverting materials from landfills and supplying recycled metals for low-carbon technologies like electric vehicles and renewable energy, is stepping into a new era. The rebrand reflects its vision for a sustainable future and emphasizes the central role of recycled metals.ArticleIn a transformative move, Schnitzer Steel Industries, Inc. has rebranded itself as Radius Recycling, marking a significant shift in its identity to align with its evolving vision and purpose. The change reflects the company's pivotal role in the global economy and its commitment to advancing the circular economy.For over a century, Radius Recycling has developed extensive networks for collecting, processing, and supplying recycled metals worldwide. As the global economy increasingly embraces low-carbon technologies, the demand for these metals has surged. Electric vehicles and renewable energy systems, integral to a sustainable future, rely heavily on these essential metals.The new identity as Radius Recycling positions the company more accurately as one of the largest metal recyclers and underscores its dedication to enhancing the recovery, reuse, and recycling of vital metals crucial for global carbon reduction efforts.Chairman and CEO Tamara Lundgren emphasized the company's growth, which now extends its reach to over 100 communities across North America. While metals recycling and steel manufacturing have been the company's foundation for decades, its impact and operations have expanded significantly.Radius Recycling's integrated operating model diverts millions of tons of materials from landfills annually, delivering recycled metals to customers worldwide while producing some of the lowest carbon emissions finished steel products. The company's 3PR™ Third Party Recycling services bolster recycling rates and support the sustainability initiatives of numerous domestic retailers and manufacturers.Lundgren expressed the new identity's alignment with their vision for a sustainable future, where recycled metals play a central role in advancing the circular economy.Eric Potashner, Chief Public Affairs and Communications Officer, highlighted that while the name is changing, the company's Core Values of Safety, Sustainability, and Integrity remain steadfast and will guide their journey for the next century.Radius Recycling has received significant recognition, including being listed in TIME's 100 Most Influential Companies of 2023, recognized as the Most Sustainable Company in the World by Corporate Knights in 2023, and honored as one of the World's Most Ethical Companies® by Ethisphere for nine consecutive years.Starting in September 2023, the company changed its NASDAQ ticker symbol to RDUS, symbolizing this transformative phase.ConclusionThe rebranding of Schnitzer Steel Industries into Radius Recycling signifies a profound shift in identity that aligns with its expanding role in recycling essential metals for a sustainable future. The new name underscores the company's commitment to the circular economy and emphasizes the central role of recycled metals in global carbon reduction efforts. Radius Recycling is poised to continue its journey as a leader in recycling and sustainable practices.
