In a land rich with history and culture lies Palbok-dong, a district in Jeonju. Once vibrant during the industrial boom, Palbok-dong now stands desolate, with empty houses forsaken for years. An opportunity arises to reimagine these vacant spaces, and in response, POSCO embarks on the Steel ContiNew project, driven by its philosophy of Corporate Citizenship. This visionary campaign seeks to transform four abandoned houses in Palbok-dong into vibrant and sustainable establishments.The essence of Steel ContiNew lies in its ingenuity to repurpose deserted rural houses into eco-friendly havens, such as cafes and restaurants, using infinitely recyclable steel. By playing with the words 'still' and 'steel,' the title itself embodies the perpetual transformation of contemporary steel, which transcends time and propels us into the future.POSCO's commitment to environmental sustainability manifests in the choice of materials for the project. Customizable Pos-H welded beams, renowned for superior seismic performance, form the foundation for the structural renovations. For roofs and exterior facades, PosMAC, with its unrivaled rust resistance and a 20-year anti-corrosion warranty, ensures lasting durability and visual allure.Interior materials boast the elegance of stainless steel Kinetic Walls, creating fluid and undulating visual effects. Additionally, PosART, an inkjet printing technique on metal, recreates the textures of natural materials like wood and marble, infusing artistic beauty into every corner. Sink countertops, tables, benches, and lighting, all made with stainless steel, symbolize the perfect union of hygiene and aesthetics.The grand achievement of Steel ContiNew lies in the revitalization of a once forlorn village into vibrant spaces, thanks to the use of eco-friendly steel. The project effectively addresses the problems faced by depopulated areas, from job creation to the rejuvenation of the local economy. With each renovated house, the village is imbued with new life and energy, becoming a beacon of hope for rural communities.As the project nears completion, the transformed village stands as a testament to the marriage of tradition and innovation, where POSCO's technologies seamlessly blend with the charming hanok aesthetics. The architect's vision materializes through meticulous attention to detail and the realization of metallic printed steel sheets with desired textures.