Steel Keg Association to Showcase Circularity at drinktec inMunich

Denver based US’s Steel Keg Association, the marketing-focused organization on a mission to increase the volume of beer and other beverages served from stainless steel kegs, will be on full display at this year’s drinktec, the world’s leading trade fair for the beverage industry. Six Steel Keg Association members, each a leader in the global keg supply chain, will be exhibiting at the show in Munich during 12-16 September and will feature marketing materials promoting the association and the benefits steel kegs deliver, Efficiency, Sustainability & Freshness.Also at drinktec, the Steel Keg Association formally welcomes a new member to its Board of Directors, Mr Giulio Guadalupi, a Managing Director with Disptek Group, a global leader in dispense technologies.The Steel Keg Association’s members have each made a significant, long-term financial commitment to fund targeted marketing programs to educate beverage companies, bars and restaurants about the benefits steel kegs deliver. These marketing efforts are primarily focused on the US market in 2022, and will be expanded to include select UK and Western European markets in 2023.The Steel Keg Association is a marketing-focused non-profit organization, on a mission to help increase the volume of beer and other beverages served from stainless steel kegs. The Association’s members represent a diverse collection of leaders in the global steel keg supply chain: BLEFA, Disptek Group, Hillebrand Gori, Micro Matic, MicroStar Logistics, Schaefer Container Systems, and THIELMANN.