Tata BlueScope Steel has launched DURASHINE Galleria, a concept store for all roofing needs, in the heart of Mandi in Himachal Pradesh last week for enhancing customer experience. DURASHINE is the retail arm of Tata BlueScope Steel that manufactures and markets premium roof and wall cladding products including accessories and solutions. DURASHINE Galleria Mandi is a full range dealership under the aegis of the company's authorized dealer Naina Industries.This flagship store offers integrated communication for the brand, displaying complete range of key products in vibrant colors of roof and wall cladding options, tiles, liner panel for false ceilings and partitions, innovative products like Woodline for superior aesthetics and Coolshield insulated sheets. Galleria also offers interactive zones in engaging formats for overall customer involvement. Today customers are more discerning and demand product experience before purchase decisionTata BlueScope Steel is an equal joint venture between Tata Steel & BlueScope Steel and is a market leader in the field of coated steel, steel building solutions and related building products.