Tata Tiscon Rebar Brand is 20 Years Old
India’s best known rebar brand from the house of Tata Steel Tata Tiscon has completed two decades in 2020. Launched in December 2000, Tata Tiscon has
India’s best known rebar brand from the house of Tata Steel Tata Tiscon has completed two decades in 2020. Launched in December 2000, Tata Tiscon has grown to become the largest B2C brand in Tata Steel’s portfolio with market share of 14% and revenue of about INR 7000 crores. Over the last 20 years, Tata Tiscon focused on building credibility and highlighted the importance of pure steel for home building. With its wide range of rebars, it has ensured that all the customer segments are catered to in an effective way. With a well established network of more than 6500 dealers, Tata Tiscon sells across the length and breadth of the country and enjoys a prominent market share.
Tata Tiscon has introduced several breakthrough innovations in retail ecosystem like selling by piece, transparency in pricing through Recommended Consumer Price and innovative Products like Superlinks, machine made stirrups, which enhanced quality of construction & changed the landscape of Individual Home Builders construction.
Tata Tiscon Rebars are made of steel, in turn made from virgin iron ore. Hence these are free from impurities. Further, during manufacturing the steel is purified using best of intermediary processes. Lower impurity content gives it uniform properties across the length.