Thyssenkrupp Rasselstein Launches Consumer Platform
Germany's only manufacturer of tinplate thyssenkrupp Rasselstein GmbH is specifically addressing consumers to inform them about the recyclability and sustainability of tinplate. The website www.weissblech-kommt-weiter.de, which was set up for this purpose, was launched. The target group is German-speaking consumers. Thyssenkrupp Rasselstein Head of Communications and Market Development Carmen Tschage said “Unfortunately, consumer knowledge about the excellent recycling properties of tinplate is still too low. This was shown by a representative survey by YouGov, which we commissioned in advance in Germany. For example, consumers think that the recycling rate of tinplate is only 55 percent. The actual figure of 91 percent is significantly higher. Just a few years ago, public interest in sustainability issues was very restrained. But that has changed since Greta Thunberg and ‘Fridays for Future’ appeared on the scene. Today, consumers understand that rising mountains of plastic trash and floating plastic patches in the oceans are a real threat to the environment and ultimately to us humans, and they want to change their behavior.”
The articles on the platform highlight the ability of tinplate to be recycled multiple times, the closed material cycle of steel, and explain how tinplate is produced. The topic of “green, climate-neutral steel”, which is currently of great interest to the public, is also presented.