Berlin based Vanilla Steel GmbH said that while steel markets have been extremely volatile in the past few months, shifting from all-time lows in the aftermath of the pandemic to all time highs in recent weeks given the current lack of steel supply and the turmoil has been exacerbated by the difficulties in importing steel and a combination of price hikes in both raw materials and logistics. Vanilla Steel said “While it has been more difficult to source steel within Europe, Vanilla Steel has accelerated its development with monthly listed tonnage that has more than doubled since October going from 3,400 tonnes to 8,700 tonnes in January 2021 up 154%, despite the current slowdown.”
Vanila Steel is building a secondary market for the European steel ecosystem to help them trade steel that is available for immediate sale more efficiently. The platform offers a one-stop-shop for buyers, where they can go and find excess material across Europe with presence in 30 countries. The number of European steel suppliers that have joined Vanilla Steel has now reached 50. Every Monday, new auctions are published on the platform. If the material is suitable for the needs of the buyers, an order can be made in a few clicks and logistics services can additionally be booked directly.
Vanilla Steel is a managed e-auction platform for excess material in Carbon and Stainless Steel. The company is headquartered in Berlin and is managed by its 4 co-founders, Matthias Affeldt, Alexis Ducros, Clifford Ondara & Simon Zühlke, that combine 50 years of digital experience and are passionate about solving existing challenges in the European steel industry through digitalization.