Revolutionizing Retail: GreyOrange's Funding Triumph

GreyOrange Inc
GreyOrange IncImage Source: GreyOrange Inc


GreyOrange Inc., an AI-driven fulfillment automation leader, secures $135 million in Series D funding led by Anthelion Capital. The investment underlines GreyOrange's innovation in transforming warehouse and retail operations with cutting-edge robotic and sensing tech. Backed by major investors, this funding amplifies their commitment to revolutionize global supply chain automation amid soaring adoption rates and market leadership.



GreyOrange Inc., a frontrunner in AI-driven fulfillment automation, announced the successful first close of its Series D funding, securing an impressive $135 million. Anthelion Capital (formerly Cowen Sustainable Investments) spearheaded this investment, underscoring GreyOrange's pioneering stance in reshaping warehouse and retail operations through hardware-agnostic software and a diverse array of certified robotic and sensing technologies. The company's accelerated growth and widespread adoption among Fortune 500 clientele validate GreyOrange's position as a trailblazer in global supply chain automation.

Vusal Najafov, Co-Founder of Anthelion Capital, praised GreyOrange's multifaceted impact, emphasizing their prowess not only in warehouse automation but also in optimizing retailers' entire supply chain movement. Their adeptness in enhancing operational efficiency across diverse settings and their innovative approach to transforming warehouse inventory into a more productive asset have contributed significantly to Anthelion Capital's decision to spearhead this funding round.

This funding round signifies a strong vote of confidence from GreyOrange's existing investors like Mithril, 3State Ventures, and Blume Ventures. Their unwavering support, coupled with substantial capital from preceding rounds, underscores a steadfast commitment to GreyOrange's vision and trajectory.

The injected growth capital will fuel GreyOrange's technological advancements, accelerate global expansion, and further fortify the adoption of its fulfillment orchestration platform in warehouses, distribution centers, and retail stores.

Akash Gupta, Co-Founder and CEO of GreyOrange, highlighted the company's customer-centric focus as pivotal in their success, reinforcing their commitment to technological scaling, customer experience enhancement, and operational efficacy. The Series D funding signifies GreyOrange's dedication to AI and robotics orchestration leadership, solidifying their thought leadership in this dynamic market.

Ajay Royan, Founder and Managing General Partner of Mithril Capital, echoed sentiments of commendation, acknowledging GreyOrange's impactful strides in retail automation. Their adept deployment of pioneering technology has earned trust among the world's largest retailers and logistics partners, positioning GreyOrange as a vanguard in enhancing productivity, safety, and consumer convenience on a massive scale.

GreyOrange's trajectory aligns seamlessly with the exponential growth witnessed in the warehouse automation sector. As per the 2023 Gartner Hype Cycle™ for Supply Chain Execution Technologies report, a substantial adoption surge in cyber-physical automation within warehouse operations is predicted by 2027, with over 75% of companies embracing this transformation.

Additionally, the report accentuates the necessity for standardized software to seamlessly integrate diverse robot fleets from different vendors, assigning tasks efficiently based on immediate priorities and fostering effective communication between varied automation agents.


GreyOrange's Series D funding represents a pivotal milestone in reshaping global supply chain automation. With solid investor backing, technological innovation, and market leadership, GreyOrange stands poised to continue revolutionizing warehouse and retail operations, propelling the industry towards enhanced efficiency, innovation, and seamless integration of cutting-edge automation.

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